Last month, Art’s Cameras Plus celebrated its 50th anniversary—and while that gave us a lot of reasons to look back, we’re always looking forward. Our business is changing, and we’re excited to be on the leading edge of technology, with the latest digital equipment and services. But high tech is only part of it—photography is a very personal experience and we are also leading the way when it comes to making our customers feel comfortable and helping them get better results.

Once upon a time, most cameras were in the hands of men, with dads taking the occasional family portrait or a male photographer taking care of business. Whether it was the expense of cameras and film, the perceived responsibility, or just that women were more comfortable in front of the lens, this was the norm for several generations. Well, today’s photographer looks a little different—and we love it. Women, particularly young mothers, are taking advantage of digital technology and taking more pictures. The photo industry gave this demographic a name—the “Jennifers.” Not just selfies or for social media, their pictures create history among friends and family, and they are serious about saving and sharing their work.

We’re Comfortable With Change

So we got serious about their needs, too. Camera stores were once like warehouses, with boxes of product stacked in front of display cases, but now it’s all about comfort and encouraging people to spend more time with us. We offer fun accessories, like interchangeable smartphone lenses. We have a full digital print suite so customers can order photos, play with digital images, or create personalized gifts, all while enjoying free coffee and free advice from our team of certified photographic consultants. Both stores feature a play area for kids, allowing for mom and dad to have a better shopping experience. Our Greenfield store has changing tables in both bathrooms, accessible counters, and even drive-through service for picking up orders on-the-go. It’s not just “Jennifer” who wants to do more with photography—all our customers seem to enjoy a friendly environment that encourages them to get creative.

Classy Is Better!

We also encourage customers to get better. In-store advice is always available, but if you really want to make the most of your equipment and opportunities, education is important. We offer more than 20 classes every month where you can learn from our professionals in a helpful, hands-on setting. From hardware basics to tricks of the trade and the latest technology, we cover everything you need to know to get the best possible images. Or join our “ Focus Group” and take monthly field trips with our team to hone your photography skills and have some fun, all while getting to know other photo enthusiasts.

Yes, photography and photographers have changed, but great images will always be part of how we communicate and relate to one another. For more about the service and experience that can make YOU a better photographer, bookmark this page and check back for new blogs.